Cover image
Normal view MARC view ISBD view

The Yahoo! style guide : the ultimate sourcebook for writing, editing, and creating content for the digital world /

by Barr, Chris; Yahoo! Inc.
Publisher: New York : Yahoo!/St. Martin's Griffin, c2010Edition: 1st ed.Description: xv, 512 p. : ill. ; 24 cm.ISBN: 9780312569846 (pbk.); 031256984X (pbk.).Subject(s): Web sites -- Design | Information organization | Online authorship
Contents:
Write for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list.
Summary: A comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results.
List(s) this item appears in: How to Write, Cite, and Publish
Item type Location Call number Copy Status Date due
BOOK BOOK Foothills Lab TK5105.888 .B368 2010 (Browse shelf) 1 Available
Browsing NCAR Library Shelves , Shelving location: Foothills Lab Close shelf browser
TK7874 .A588 2009 Analysis and design of analog integrated circuits / TK2271 .K73 1993 Numerical modelling of eddy currents / TK5105.55 .S74 1994 V.4 POSTER TCP/IP illustrated / TK5105.888 .B368 2010 The Yahoo! style guide : TK5105.888 .B425 2005 Beginning PHP5, Apache, and MySQL Web development / TK5105.888 .S583 2008 Principles of web design / TK6563 .H427 2009 Experimental methods in Rf design /

Write for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list.

A comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results.

Includes bibliographical references and index.

Any questions? Ask a Librarian.

Not finding what you are looking for? Request-It - InterLibrary Loan.

Languages: