Making Numbers Count : the Art and Science of Communicating Numbers.
Heath, Chip,
Making Numbers Count : the Art and Science of Communicating Numbers. - First Avid Reader Press hardcover edition. - xix, 182 pages : illustrations ; 22 cm
Includes bibliographical references (pages 143-174) and index.
Translate everything, favor user-friendly numbers. Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model. Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue: The value of numbers -- Appendix: Making your numbers user-friendly.
Understanding numbers is essential -- but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
9781982165444 1982165448
Number concept--Popular works.
Number concept--Social aspects.
Visual communication.
Information visualization.
Concept de nombre--Ouvrages de vulgarisation.
Concept de nombre--Aspect social.
Communication visuelle.
Visualisation de l'information.
BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations.
BUSINESS & ECONOMICS / Skills.
LANGUAGE ARTS & DISCIPLINES / Writing / Business Aspects.
Information visualization.
Number concept.
Visual communication.
Aptitude
Communication in science
Creative nonfiction.
Informational works.
Popular works.
Creative nonfiction.
Informational works.
Essais fictionnels.
Documents d'information.
P93.5 / .H43 2022 QA141.15 / .H433 2022
001.4226
Making Numbers Count : the Art and Science of Communicating Numbers. - First Avid Reader Press hardcover edition. - xix, 182 pages : illustrations ; 22 cm
Includes bibliographical references (pages 143-174) and index.
Translate everything, favor user-friendly numbers. Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model. Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue: The value of numbers -- Appendix: Making your numbers user-friendly.
Understanding numbers is essential -- but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
9781982165444 1982165448
Number concept--Popular works.
Number concept--Social aspects.
Visual communication.
Information visualization.
Concept de nombre--Ouvrages de vulgarisation.
Concept de nombre--Aspect social.
Communication visuelle.
Visualisation de l'information.
BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations.
BUSINESS & ECONOMICS / Skills.
LANGUAGE ARTS & DISCIPLINES / Writing / Business Aspects.
Information visualization.
Number concept.
Visual communication.
Aptitude
Communication in science
Creative nonfiction.
Informational works.
Popular works.
Creative nonfiction.
Informational works.
Essais fictionnels.
Documents d'information.
P93.5 / .H43 2022 QA141.15 / .H433 2022
001.4226