Strategic Science Communication : a Guide to Setting the Right Objectives for More Effective Public Engagement.
Besley, John C., 1976-
Strategic Science Communication : a Guide to Setting the Right Objectives for More Effective Public Engagement. - viii, 322 pages : illustrations ; 23 cm
Includes bibliographical references and index.
What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other people think is normal --Foster self-efficacy -- Share emotions and frames. carefully. -- The need to take communication more seriously.
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
9781421444208 1421444208
2021045394
Communication in science.
Public relations.
Information scientifique.
Relations publiques.
public relations.
Communication in science
Public relations
Q223 / .B47 2022
501/.4
Strategic Science Communication : a Guide to Setting the Right Objectives for More Effective Public Engagement. - viii, 322 pages : illustrations ; 23 cm
Includes bibliographical references and index.
What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other people think is normal --Foster self-efficacy -- Share emotions and frames. carefully. -- The need to take communication more seriously.
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
9781421444208 1421444208
2021045394
Communication in science.
Public relations.
Information scientifique.
Relations publiques.
public relations.
Communication in science
Public relations
Q223 / .B47 2022
501/.4