Everybody Writes : (Record no. 59381)

MARC details
000 -LEADER
fixed length control field 06181cam a2200685 i 4500
001 - CONTROL NUMBER
control field ocn872413287
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240909181845.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140626s2014 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014023441
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB480559
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016814314
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118905555
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118905555
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118905593
Qualifying information (ebk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118905616
Qualifying information (ebk)
024 8# - OTHER STANDARD IDENTIFIER
Standard number or code 99976203486
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000053504598
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NZ1
System control number 15663938
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier UKMGB
System control number 016814314
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier UNITY
System control number 134840771
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)872413287
Canceled/invalid control number (OCoLC)902670610
-- (OCoLC)904325924
-- (OCoLC)1038057426
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400
Note SAN 200-2272
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency IG#
-- BTCTA
-- BDX
-- UKMGB
-- OCLCF
-- YDXCP
-- ABF
-- CRH
-- VP@
-- OCLCQ
-- T3B
-- WRF
-- SFR
-- OCLCQ
-- AP8
-- MYL
-- OCLCQ
-- UCW
-- HCO
-- WRM
-- GILDS
-- V5E
-- LAL
-- B@L
-- MNI
-- OCLCQ
-- TXMAR
-- OCLCQ
-- CNGUL
-- OCLCQ
-- EAU
-- NLW
-- CNR
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CNRM
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .H3578 2014
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 808.1
Item number H36
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS000000
-- BUS007000
-- BUS043000
Number source bisacsh
084 ## - OTHER CLASSIFICATION NUMBER
Classification number F713.365.2
Number source clc
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS043000.
Number source bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Handley, Ann,
Dates associated with a name 1963-
Relator term author.
245 10 - TITLE STATEMENT
Title Everybody Writes :
Remainder of title Your Go-to Guide to Creating Ridiculously Good Content.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, New Jersey :
Name of producer, publisher, distributor, manufacturer Wiley,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 298 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 280-289) and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now ... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision General.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Business Communication
-- General.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- General.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Source of heading or term cct
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business communication.
Source of heading or term cct
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term cct
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision General.
Source of heading or term cct
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Business Communication
-- General.
Source of heading or term cct
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- General.
Source of heading or term cct
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business communication.
Source of heading or term fast
Authority record control number (OCoLC)fst00842419
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Source of heading or term fast
Authority record control number (OCoLC)fst00977272
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term fast
Authority record control number (OCoLC)fst01010167
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Handley, Ann, 1963-
Title Everybody writes.
Place, publisher, and date of publication Hoboken, New Jersey : Wiley, [2014]
International Standard Book Number 9781118905593
Record control number (DLC) 2014025583
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Cover image
Uniform Resource Identifier <a href="http://catalogimages.wiley.com/images/db/jimages/9781118905555.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118905555.jpg</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type Checked out
    Library of Congress Classification     NCAR Library NCAR Library Foothills Lab 09/30/2019 3 1 HF5415.1265 .H3578 2014 50583020010405 06/04/2024 03/10/2021 1 09/30/2019 BOOK  
    Library of Congress Classification     NCAR Library NCAR Library Mesa Lab 09/30/2019 1 3 HF5415.1265 .H3578 2014 50583020008342 12/03/2019 12/03/2019 2 09/30/2019 BOOK 01/01/2025

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