Switch : how to change things when change is hard / Chip Heath and Dan Heath.
New York : Broadway Books, 2010Edition: 1st edDescription: 305 p. ; 22 cmContent type:- text
- unmediated
- volume
- 9780385528757
- 0385528752
- BF637.C4 H43 2010
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
BOOK
|
NCAR Library Foothills Lab | BF637 .C4 .H43 2010 | 1 | Available | 50583010336588 |
Includes bibliographical references (p. [267]-292) and index.
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.