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The Yahoo! style guide : the ultimate sourcebook for writing, editing, and creating content for the digital world /

by Barr, Chris; Yahoo! Inc.
Publisher: New York : Yahoo!/St. Martin's Griffin, c2010Edition: 1st ed.Description: xv, 512 p. : ill. ; 24 cm.ISBN: 9780312569846 (pbk.); 031256984X (pbk.).Subject(s): Web sites -- Design | Information organization | Online authorship
Contents:
Write for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list.
Summary: A comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results.
List(s) this item appears in: How to Write, Cite, and Publish
Item type Location Call number Copy Status Date due
BOOK BOOK Foothills Lab TK5105.888 .B368 2010 (Browse shelf) 1 Available

Write for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list.

A comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results.

Includes bibliographical references and index.

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