|Item type||Location||Call number||Copy||Status||Date due|
|BOOK||Foothills Lab||HM538 .D55 2009 (Browse shelf)||1||Available|
Rev. ed. of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007.
Includes bibliographical references (p. 458-475) and index.
Turbulent times for survey methodology -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open- and closed-ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Coping with uncertainty.
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and internet surveys to your maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including consideration of layout; the effects of sponsorship on the response rates of surveys. A complete start-to-finish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, this book presents a review of survey research methods, equipping the reader to increase the validity and reliability, as well as response rates, of your surveys.