What would Google do?
New York : Harper Business, 2011, c2009Edition: 1st Harper Business pbk. [ed.]Description: 268 p. ; 21 cmContent type:- text
- unmediated
- volume
- 9780061709692 (pbk.)
- 0061709697 (pbk.)
- Google Inc
- Information technology -- Management
- Technological innovations
- Creative ability in business
- Management
- Information technology -- Management
- Technological innovations
- Creative ability
- Management
- Creative ability in business
- Information technology -- Management
- Management
- Technological innovations
- Internet
- Informationsgesellschaft
- Management
- HD30.2 .J375 2011
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
BOOK | NCAR Library Foothills Lab | HD30.2 .J375 2009 | 1 | Available | 50583020003798 |
Originally published: New York : Collins Business, c2009. With a new afterword by the author.
Includes index.
Google rules -- New Relationship. Give the people control and we will use it -- Dell hell -- Your worst customer is your best friend -- Your best customer is your partner -- New Architecture. The link changes everything -- Do what you do best and link to the rest -- Join a network -- Be a platform -- Think distributed -- New Publicness. If you're not searchable, you won't be found -- Everybody needs Googlejuice -- Life is public, so is business -- Your customers are your ad agency -- New Society. Elegant organization -- New Economy. Small is the new big -- The post-scarcity economy -- Join the open-source, gift economy -- The mass market is dead; long live the mass of niches -- Google commodifies everything -- Welcome to the Google economy -- New Business Reality. Atoms are a drag -- Middlemen are doomed -- Free is a business model -- Decide what business you're in -- New Attitude. There is an inverse relationship between control and trust -- Trust the people -- Listen -- New Ethic. Make mistakes well -- Life is a beta -- Be honest -- Be transparent -- Collaborate -- Don't be evil -- New Speed. Answers are instantaneous -- Life is live -- Mobs form in a flash -- New Imperatives. Beware the cash cow in the coal mine -- Encourage, enable, and protect innovation -- Simplify, simplify -- Get out of the way -- If Google ruled the world -- Media. The Google Times: newspapers, post-paper -- Googlewood: entertainment, opened up -- GoogleCollins: killing the book to save it -- Advertising. And now, a word from Google's sponsors. -- Retail -- Google eats: a business built on openness -- Google shops: a company built on people -- Utilities. Google power & light: what Google would do -- GT&T: what Google should do -- Manufacturing. The Googlemobile: from secrecy to sharing -- Google Cola: we're more than consumers -- Service. Google Air: a social marketplace of customers -- Google Real Estate: information is power -- Money. Google capital: money makes networks -- The
First Bank of Google: markets minus middlemen -- Public welfare. St. Google's Hospital: the benefits of publicness -- Google Mutual Insurance: the business of cooperation -- Public Institutions. Google U: opening education -- The United States of Google: geeks rule -- Exceptions. PR and lawyers: hopeless -- God and Apple: beyond Google? -- Generation G.
Draws on the examples of the thriving Internet company to discuss the unique challenges of the modern business world, covering such strategies as building on strengths, networking effectively, and learning from mistakes.