Pitch Anything : an Innovative Method for Presenting, Persuading and Winning the Deal.
New York : McGraw-Hill, 2011Description: 225 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9780071752855
- 0071752854
- Sales presentations
- Business presentations
- Persuasion (Psychology)
- Business communication
- BUSINESS & ECONOMICS -- Training
- Business communication
- Business presentations
- Persuasion (Psychology)
- Sales presentations
- Business communication
- Business presentations
- Persuasion (Psychology)
- Sales presentations
- Sales methods -- selling -- psychology
- Individual behaviour -- psychological aspects
- Presentationsteknik
- 658.4/52 22
- HF5438.8.P74 K53 2011
- 05.31
- F713.3
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
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NCAR Library Mesa Lab | HF5438.8 .P74 .K53 2011 | 1 | Available | 50583020008136 |
Includes index.
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame; Telling the Story; Revealing the Intrigue; Offering the Prize; Nailing the Hookpoint; Getting a Decision. One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.
English.