Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
New York : Random House, ©2007Edition: 1st edDescription: 291 pages ; 22 cmContent type:- text
- unmediated
- volume
- 1400064287
- 9781400064281
- 0739341340
- 9780739341346
- Social psychology
- Contagion (Social psychology)
- Context effects (Psychology)
- Psychology, Social
- Communication
- Mental Processes
- Social psychology
- Contagion (Social psychology)
- Context effects (Psychology)
- 77.60 social psychology: general
- Psychologie sociale
- Contagion sociale
- Effets de contexte (Psychologie)
- communication
- diffusion of information
- human behaviour
- Social psychology
- Contagion (Social psychology)
- Context effects (Psychology)
- Contagion (Social psychology)
- Context effects (Psychology)
- Social psychology
- Idee�en
- Verspreiding
- Communicatie
- Contexteffecten
- 77.60 social psychology: general
- Socialpsykologi
- Kommunikation
- Social psychology
- 302/.13 22
- HM1033 .H43 2007
- HM 1033
- 77.60
- B804.4
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
BOOK | NCAR Library Mesa Lab | HM1033 .H43 2007 | 1 | Available | 50583020008169 |
Includes bibliographical references (pages 259-276) and index.
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.