The dip : a little book that teaches you when to quit (and when to stick) / Seth Godin ; illustrated by Hugh Macleod.
By: Godin, Seth.Publisher: New York : Portfolio, 2007Description: 80 pages : illustrations ; 19 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781591841661; 1591841666.Subject(s): Self-actualization (Psychology) | Success | Success in business | Persistence | Persistence | Self-actualization (Psychology) | Success | Success in business | Self-actualization (Psychology.)Genre/Form: Nonfiction.DDC classification: 158.1 LOC classification: BF637.S4 | G63 2007Other classification: SEL027000 | BUS046000 | BUS088000 | BUS059000 Online resources: Contributor biographical information | Publisher description
|Item type||Current location||Call number||Copy number||Status||Date due||Barcode||Item holds|
|BOOK||NCAR Library Foothills Lab||BF637.S4 G63 2007||1||Available||50583020010165|
Includes bibliographical references and index.
Being the best in the world is seriously underrated -- If you're not going to get to #1, you might as well quit now -- The best in the world? -- It's almost impossible to overinvest in becoming the market leader.
Describes when to support and when to fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction.
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.