Contagious : how to build word of mouth in the digital age / Jonah Berger.

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Publisher: London : Simon & Schuster, 2014Description: vii, 244 pages ; 20 cmContent type:

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Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.

Summary: Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	NCAR Library Foothills Lab	HF5415.153 .B463 2014	1	Available		50583020010264

Total holds: 0

Originally published: 2013.

Includes bibliographical references and index.

Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.