Making Numbers Count : the Art and Science of Communicating Numbers.
Publisher: New York : Avid Reader Press, 2022Copyright date: 2022Edition: First Avid Reader Press hardcover editionDescription: xix, 182 pages : illustrations ; 22 cmContent type:- text
- unmediated
- volume
- 9781982165444
- 1982165448
- Number concept -- Popular works
- Number concept -- Social aspects
- Visual communication
- Information visualization
- Concept de nombre -- Ouvrages de vulgarisation
- Concept de nombre -- Aspect social
- Communication visuelle
- Visualisation de l'information
- BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations
- BUSINESS & ECONOMICS / Skills
- LANGUAGE ARTS & DISCIPLINES / Writing / Business Aspects
- Information visualization
- Number concept
- Visual communication
- Aptitude
- Communication in science
- 001.4226 23
- P93.5 .H43 2022
- QA141.15 .H433 2022
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
BOOK | NCAR Library Foothills Lab | QA141.15 .H433 2022 | 1 | Available | 50583020018960 |
Includes bibliographical references (pages 143-174) and index.
Translate everything, favor user-friendly numbers. Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model. Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue: The value of numbers -- Appendix: Making your numbers user-friendly.
Understanding numbers is essential -- but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.