Strategic Science Communication : a Guide to Setting the Right Objectives for More Effective Public Engagement.
Publisher: Baltimore : Johns Hopkins University Press, 2022Copyright date: 2022Description: viii, 322 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9781421444208
- 1421444208
- 501/.4 23/eng/20211130
- Q223 .B47 2022
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
BOOK
|
NCAR Library Mesa Lab | Q223 .B47 2022 | 1 | Checked out | 03/11/2025 | 50583020031369 |
Includes bibliographical references and index.
What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other people think is normal --Foster self-efficacy -- Share emotions and frames. carefully. -- The need to take communication more seriously.
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"-- Provided by publisher.