TY - BOOK AU - Noble,Safiya Umoja TI - Algorithms of Oppression: How Search Engines Reinforce Racism SN - 9781479837243 AV - ZA4230 .N63 2018 U1 - 025.04252 23 PY - 2018/// CY - New York PB - New York University Press KW - Google KW - fast KW - Search engines KW - Social aspects KW - Discrimination KW - Internet searching KW - Computer algorithms KW - COMPUTERS KW - Web KW - bisacsh KW - SOCIAL SCIENCE KW - Discrimination & Race Relations KW - Computers and IT KW - eflch KW - ukslc N1 - Includes bibliographical references (pages 187-217) and index; Introduction : The power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion : Algorithms of oppression -- Epilogue N2 - "In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem. Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, especially women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance--operating as a source for email, a major vehicle for primary and secondary school learning, and beyond--understanding and reversing these disquieting trends and discriminatory practices are of utmost importance."--Page 4 of cover ER -