TY  - BOOK
AU  - Heath,Chip
AU  - Starr,Karla
TI  - Making Numbers Count: the Art and Science of Communicating Numbers
SN  - 9781982165444
AV  - P93.5 .H43 2022
U1  - 001.4226 23
PY  - 2022///
CY  - New York
PB  - Avid Reader Press
KW  - Number concept
KW  - Popular works
KW  - Social aspects
KW  - Visual communication
KW  - Information visualization
KW  - Concept de nombre
KW  - Ouvrages de vulgarisation
KW  - Aspect social
KW  - Communication visuelle
KW  - Visualisation de l'information
KW  - BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Skills
KW  - LANGUAGE ARTS & DISCIPLINES / Writing / Business Aspects
KW  - fast
KW  - Aptitude
KW  - Communication in science
KW  - Creative nonfiction
KW  - Informational works
KW  - lcgft
KW  - Essais fictionnels
KW  - rvmgf
KW  - Documents d'information
N1  - Includes bibliographical references (pages 143-174) and index; Translate everything, favor user-friendly numbers. Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model. Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue: The value of numbers -- Appendix: Making your numbers user-friendly
N2  - Understanding numbers is essential -- but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society
ER  -