TY  - BOOK
AU  - Besley,John C.
AU  - Dudo,Anthony
TI  - Strategic Science Communication: a Guide to Setting the Right Objectives for More Effective Public Engagement
SN  - 9781421444208
AV  - Q223 .B47 2022
U1  - 501/.4 23/eng/20211130
PY  - 2022///
CY  - Baltimore
PB  - Johns Hopkins University Press
KW  - Communication in science
KW  - Public relations
KW  - Information scientifique
KW  - Relations publiques
KW  - public relations
KW  - aat
KW  - fast
N1  - Includes bibliographical references and index; What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Show competence -- Share risks and benefits -- Share what other people think is normal --Foster self-efficacy -- Share emotions and frames. carefully. -- The need to take communication more seriously
N2  - "In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
ER  -